Cab hailing platform Uber on Friday said it has it has roped in Indian cricket team captain, Virat Kohli, as its brand ambassador in India. “Uber India’s association with Virat Kohli will lay the foundation for a host of brand-led interventions in 2018. This is the first time the company has announced a brand ambassador in the Asia Pacific region. Last month, it had named footballer Mohamed Salah as the brand ambassador for the Egypt market. Commenting on his association with Uber, Kohli said it is great to see how Uber is using technology to revolutionise the way people move around cities and is empowering millions by creating economic opportunities.

Source: Hindustan Times March 09, 2018 11:03 UTC