But advertisers will not set aside traditional media since it complements with new media. Unfortunately, these advertisers will focus their traditional media budget on maybe just the number one or even top two for each form – print, television, radio. While new media and social media in particular can be considered as a boon to marketing, it definitely has its disadvantages. The best way to avoid fake news on social media, she added, is not to use social media as your primary news source. The next time you find yourself having the urge to hit ‘share’ on that next viral post, think twice.

Source: Philippine Star October 18, 2024 20:31 UTC