Universal PicturesHave you noticed that in films, villains tend to have tech that’s just a bit... naff? “Not because it’s lascivious or something, but because it’s gonna screw me on the next mystery movie that I write. Apple, they let you use iPhones in movies—but, and this is very pivotal, if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera.”It’s true! Apple don’t pay for product placementInterestingly, Apple never pays for product placements since Jon Holtzman created their Product Placement Program over 20 years ago. Speaking on his thoughts on product placement, Holtzman said: “Product placements should feel natural, not forced.

Source: Huffington Post May 31, 2024 13:16 UTC