At this early stage, orientation-based keywords such as “Tet holiday schedule 2026” and “What date is the first day of Tet 2026?” dominated search queries. Data shows Vietnamese users are starting to plan for Tet about three months in advance, using Google Search as a real-time support tool. About two months before Tet, search flows shift toward consumption and lifestyle, accounting for roughly 28 percent of total queries. According to Marc Woo, General Director of Google Viet Nam, Vietnamese users are preparing for Tet in a more proactive and structured way. Nostalgic searches such as “Tet poetry” and “calligraphy characters” continue to sit alongside newer trends like “Tet nail designs” and “Tet beer towers.”Beyond Google Search, tools such as Gemini are also being used to compose personalized Tet greetings or manage household budgets.

Source: VietNamNet News February 12, 2026 01:18 UTC