Vietnamese footwear manufacturers ignore local marketVietNamNet Bridge - The majority of Vietnamese footwear companies make products for export and do not focus on the domestic market, where consumers often prefer foreign-made products. Very few companies try to exploit the domestic market because they think big Vietnamese footwear manufacturers such as Asia and Biti’s hold much of the market share.However, there is still large room for Vietnamese manufacturers in the home market, as there is high demand for footwear makers.Hieu noted that the majority of Vietnamese footwear companies are household-run ones which follow old management ways. The majority of Vietnamese footwear companies make products for export and do not focus on the domestic market, where consumers often prefer foreign-made products. However, the companies need new management technologies to do business more effectively.Doan Ngoc Hai, the father of Hieu, established Le Doan Company in 1990, the predecessor of Leedo. Doan Ngoc Hieu, managing director of Leedo, confirmed that foreign countries were the target markets for most companies.

Source: VietNamNet News August 01, 2016 03:00 UTC