Additionally, other markets, including Japan, are increasing their imports of Vietnamese coffee. "From the analysis above, the Vietnamese coffee industry benefits from the global shift in coffee consumption preferences towards Robusta coffee," said the Ministry of Industry and Trade of Vietnam.When making a documentary about Vietnamese coffee, "The Tao of Coffee," Warner Bros. Discovery noted:Trung Nguyen Legend is a leading coffee brand in Vietnam, dedicated to promoting Vietnamese coffee and its culture to the world.Featured in this Discovery-produced film, Trung Nguyen Legend was hailed by the world-renowned film studio as. This foundation is expected to boost Vietnam's coffee exports to reach billions of USD per year, contributing to the aggregate economy and enhancing the country's position globally.In September 2023, Trung Nguyen Legend launched the Trung Nguyen Legend Coffee World model in the billion-dollar Chinese market. The company also officially opened its first franchised coffee space in Little Saigon, Westminster, California, USA.Richly imbued with Vietnamese coffee culture, the Trung Nguyen Legend Coffee World locations in China and the USA have been warmly welcomed by customers for their distinctiveness and creativity, drawing the attention of industry experts, investment partners, and customers alike.1.

Source: Viet Nam News May 14, 2024 00:43 UTC