As Vietnamese firms continue to expand globally, it is important for them to invest in brand building on the global media stage to sustain their success, experts said. One of the key reasons for Vietnamese firms to invest in brand building on global media was to enhance their credibility and reputation. By leveraging global media outlets, Vietnamese businesses could effectively communicate their values, innovation and quality to a wider audience. Experts, however, pointed out that investing in brand building on global media requires a strategic approach. Experts recommended that, to stand out and compete effectively, Vietnamese firms proactively engage with global media to ensure that their brand is visible and memorable to global consumers.

Source: Viet Nam News January 28, 2024 10:34 UTC