Vietnamese beer market big enough for all brewersVietNamNet Bridge - Beer companies have been prospering in Vietnam, a large market with 90 million people and consumption of 3.8 billion liters of beer in 2016. Analysts repeatedly warned that the competition in Vietnam would be fiercer as more and more big players, including foreign ones such as Asahi (Japan), Singha (Thailand), Corona (Mexico) and Royal (the Netherlands), have joined the market. However, surprisingly, all of brewers can make big money in Vietnam.A representative of Heineken Vietnam said that purchasing power was 20 percent higher than the same period of the previous year.At Big C, beer sales have increased by 30-40 percent compared with the end of 2016 as people rush to buy beer to prepare for Tet. Every Vietnamese adult drinks 35.5 liters of beer a year, with which Vietnam ranks the second in the world in terms of beer consumption per capita.A report by Euromonitor International released in June 2016 showed that the beer sales increased from VND82.376 trillion in 2010 to VND153.943 trillion in 2015, which means a sharp increase of 86.1 percent. Meanwhile, Heineken Vietnam has launched Strongbow, a fermented fruit juice.Leo Evers, general director of Heineken Vietnam, said the company was planning to increase production capacity in Vietnam by 2025.Sapporo announced that its production capacity would increase from 40 million to 100 million liters.

Source: VietNamNet News February 05, 2017 01:07 UTC