According to the "Vietnam’s SMEs Empowerment" report, during the 12 months ending on August 31, 2023, Vietnamese selling partners collectively sold over 17 million products on Amazon, achieving an impressive 50 per cent year-on-year export value growth. The overall export value of Vietnamese selling partners on Amazon witnessed an impressive year-on-year growth of over 50 per cent, with the number of partners surpassing US$100,000 in sales increasing by 70 per cent. Cross-border e-commerce emerged as a crucial factor in the export success of Vietnamese businesses, with the number of selling partners on Amazon's platform increasing by more than 40 per cent. Vietnamese selling partners leveraged Amazon's tools, programmes, and services to achieve significant growth. Gijae Seong, Head of Amazon Global Selling Vietnam, expressed his enthusiasm for the sustainable growth of Vietnamese entrepreneurs and manufacturers, emphasising the vital role of SMEs in the local economy.

Source: Viet Nam News February 13, 2024 08:37 UTC