Vietnam vows to develop national rice brandVietNamNet Bridge - The government has approved a plan to develop a national rice brand by 2020, aiming to improve marketing capability and competitiveness. In African markets, the biggest rice importers, Vietnam has to compete fiercely with India and Pakistan to sell 25 percent broken rice, and with China to sell 5 percent broken rice. Vietnam is a big rice exporter, but the world only knows Its white rice products with different broken grain proportions.Vietnam’s rice exports do not bear a Vietnam brand, but they are put in bags with import countries’ labels. Vietnam wants to build up a national rice brand in order to help Vietnam’s rice sell at higher prices and cement Vietnam’s firm position in the world’s rice market.Analysts pointed out that the program on developing rice brand has just been approved, the coordination mechanism remains unclear. In Mekong Delta alone, there are 100 rice varieties in use.“It is impossible to control rice brand with too many varieties,” an expert said, adding that Thai national brand is applied only to two varieties KDML 105 and RD 15.

Source: VietNamNet News February 13, 2017 07:18 UTC