Korean food introduced at a fair in Vietnam. (Photo: VNA)– Vietnam is now considered a highly potential market for businesses from the Republic of Kore a (RoK) which have dominated some sectors in the Southeast Asian nation.The RoK’s largest trade surplus in 2022 was with Vietnam, at 34.25 billion USD. It was the first year in which Vietnam ranked No. Compared to Vietnam’s confectionary market worth 130 billion KRW, that figure indicates Orion is currently dominating the market.Korean cosmetic products are also popular in Vietnam. Fashion and retail firm E-Land also witnessed last year’s sales here rising over 10%.In May and June 2022, the KITA branch in Ho Chi Minh City interviewed 956 Vietnamese adults about Korean products they planned to buy.

Source: Viet Nam News January 10, 2023 19:31 UTC