Platform reliance fuels growth but exposes gapsMilieu Insight noted that Vietnam’s e-commerce ecosystem remains heavily platform-centric. Platform fees accepted only when returns are clearVietnamese sellers increasingly view platform fees as a necessary investment rather than a simple operating cost, but only when benefits are clear and measurable. Logistics remains persistent bottleneckLogistics continues to rank among the most pressing challenges for online sellers. Seventy-four percent of respondents said sustainable growth in Vietnam’s e-commerce sector depends on coordinated efforts from sellers, platforms, and regulators. The Milieu Insight study also noted that success hinges on addressing key challenges in logistics, fee transparency, and competition from foreign players.

Source: Tuoitre News December 30, 2025 03:24 UTC