VictoryLink, a digital solutions company, affirmed that marketers are investing more in mobile advertising based on the return on investment it yields on the long run with targeted consumers. One of these means of specialised and targeted consumer communication is mobile advertising. Today, marketers are adapting to this ecosystem, and global studies verified that 85% of marketers expect their mobile location budget to increase. During active seasons, mobile activity significantly heightens, and so, mobile advertising can be openly received by a large segment of society during such highly digital days. In fact, e-commerce companies that are growing more dependent on mobile advertising increased their mobile advertisement spending by 23% year-over-year in the fourth quarter of 2016, given that this quarter of the year is packed with public holidays.

Source: Daily News Egypt July 10, 2017 15:56 UTC