Amazon has greatly subsidized its DSP by minimizing fees and fronting campaign or testing costs to buyers, Tim V. said. It has a new LLM-based prompt and response interface, which is different from the standard self-serve UI, Tim V. said. Even so, it’ll take time for buyers to get comfortable and trust that there aren’t hallucinations in the data or analytics, Tim V. said. Although The Trade Desk is reportedly in talks with OpenAI, the Vanderhooks believe DSPs aren’t intuitive partners with OpenAI on ads right now. It “doesn’t really fit with the RTB protocol as we do,” Tim V. said.

Source: Punch March 13, 2026 09:19 UTC