In 2012, he founded the online platform AwesomenessTV, which proved adept at attracting young viewers on YouTube — at a time when such legacy channels as Nickelodeon were struggling to figure out a digital strategy. The following year, Robbins sold AwesomenessTV to DreamWorks Animation, which sold a 24.5% stake in the company to Verizon Communications in 2016 for a reported $159 million. DreamWorks Animation was acquired by Comcast Corp. later that year, and Robbins left the company in early 2017.

Source: Los Angeles Times October 01, 2018 19:33 UTC