When Viacom Inc. struck a distribution deal with DirecTV owner AT&T Inc. this spring, it did something that would have been unthinkable for a major media company not long ago: It accepted a substantial decrease in payments for carriage of its channels. The percentage rate cut was anywhere from the high single-digits into the high teens, depending on how the pact’s terms are interpreted by the two camps, people familiar with the talks said.

Source: Wall Street Journal May 09, 2019 19:47 UTC