“In a way, we were fortunate to be hit by the crisis so early in the company’s life. It allows us to emphasise higher-end services such as strategy and the execution of plans that require sensitivity and good judgment,” Basar said, adding that when Bangkok PR first started, it almost exclusively served multinational companies. Basar said that Bangkok PR currently has around 18 staff, which is similar to 24 years ago when he set up the company. Far from weakening traditional media, I personally believe social media has made the trusted editor a far more important player,” he said. “At Bangkok PR, we allocate around half of our efforts to the creation of strategic PR plans for our clients and the other half to executing them effectively on their behalf,” said Basar.

Source: The Nation Bangkok July 01, 2019 12:45 UTC