A portion of the campaign is based on a similar program in South Dakota, which faces some of the same demographic challenges as Vermont. Surveys results find people who move to South Dakota tend to be in their mid-30s and want a smaller, safer place to raise families. South Dakota officials also focus on people who have connections to the state, such as natives who left or those who have visited or have family there, said Hultman. Dakota Roots offers no direct economic incentives, but state officials will work directly with people from out of state who are looking for a job. Lorraine Windenburg, 56, from Rapid City, South Dakota, was one of the first success stories of Dakota Roots.

Source: National Post January 28, 2018 15:31 UTC