After a slew of controversies that coincided with the waning popularity of YouTube, Dobrik stopped posting videos in March 2022. People can post short videos to be liked and commented on, as opposed to stories which cannot receive likes. Snapchat used to be primarily a platform to communicate with friends and acquaintances, but it is now yet another place to absorb influencer content. The verified creators post dozens — sometimes hundreds — of snaps daily, leveraging every moment of their lives. They have since pivoted toward a type of content that serves one purpose: getting you to click on it.

Source: Daily Sun June 01, 2023 02:30 UTC