Latest figures reflect continued prioritisation and strength of in-person events to drive business. LONDON – According to Venuedirectory.com‘s latest reports, MICE sourcing volume through its platform is on track to exceed £332m of confirmed business in 2023 – about a 4% increase year-over-year, and a more than 17% increase over pre-pandemic levels. With more than 100,000 venues worldwide, Venuedirectory.com hosts the largest MICE booking and venue database in the UK, and the latest figures highlight the continued growth and confidence in the MICE sector. Jason Gutteridge, director of Venuedirectory.com, commented: “We’re delighted to see that the MICE sector is continuing to prove its resilience and strength. In a dynamic shift towards small meetings, the report shows a remarkable expenditure exceeding £100 million dedicated to small meetings in 2023, with 65% of these small meetings lasting less than a day and 72% having fewer than 30 delegates.

Source: Ethiopian News December 15, 2023 02:27 UTC