Venice's Unlikely Florist grows beyond his man-with-a-van beginnings - News Summed Up

Venice's Unlikely Florist grows beyond his man-with-a-van beginnings


That nod to sustainability shows up in creations like his “floraleir”—a floating box of flowers made from reclaimed wood and rigged with lighting. In his newly launched flower-delivery subscription service, Falls’ clients can request flowers weekly, bi-weekly or monthly, but instead of receiving a new vase every week, the client keeps the vase (made from an upcycled wine bottle) and takes delivery of just the flowers to eliminate waste. And since he uses a lot of drought-tolerant varieties — most of them grown in Baja California — the arrangements can last four weeks instead of days.


Source: Los Angeles Times June 03, 2018 08:03 UTC



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