The Velveeta Cheese Company was incorporated in 1923, operating out of Monroe, and was purchased by Kraft in 1927, according to the piece. So Velveeta went from a cheese spread to a cheese product — today, the company still makes Velveeta with milk protein concentrate and calls it a pasteurized recipe cheese product. Processed cheese contain ingredients that allow it to melt into a type of gel when it heats up, he explained. Velveeta nail polish and martinisIn 2018, Velveeta sales fell about 4.5% to $1.1 billion from the year before, according to IRI. In 2020, Velveeta sales surged by nearly 24%.

Source: CNN August 13, 2022 22:00 UTC