The introduction of Beyond Pork follows the successful launches of the Beyond Burger® and Beyond Beef™ in mainland China and comes at a time when interest in plant-based meat is growing in China and around the world. Pork is the most popular meat in China and the country ranks among the highest pork consumption rates in the world, making it an excellent location for the unveiling of Beyond Pork. In addition, Beyond Meat conducted multiple sensory tests in China to get direct consumer feedback toward perfecting the product. “We’re excited to launch Beyond Pork in China, marking a milestone for Beyond Meat as we are not only launching an entirely new product innovation, but our first plant-based meat product created specifically for the Chinese market,” said Candy Chan, China General Manager, Beyond Meat. To celebrate the launch of Beyond Pork, Beyond Meat is partnering with five popular restaurants in Shanghai, one of China’s food capitals.

Source: The Nation November 22, 2020 00:00 UTC