Van Heusen stores and online retailers will offer customers four inner wear collections to choose from—classic, platinum, signature and active. Photo: Ramesh Pathania/MintBengaluru: Van Heusen is set to enter the men’s inner wear and athletic leisure market in India. The men’s inner wear and athletic leisure market in India is worth Rs.7,000 crore, with sales growing at 13-14% a year, according to Van Heusen’s internal estimates. Indian brands (of premium quality inner wear) are still at a very early stage. And customers like this brand (Van Heusen), so it’s about how can we give them something more,” he said.

Source: Mint September 07, 2016 06:44 UTC