Value resides not in the intrinsic worth of the object under consideration but in the cost that it commands, the amount of money that a purchaser pays for it.This equation turns inside out the Wildean observation that a cynic is someone who knows the price of everything but the value of nothing. That's the Big Bang Theory of 21st-century marketing.It had to happen. As motor mogul Henry Ford said about his Model T Tin Lizzie: 'You can have it any colour you want, provided it's black. What the customer is paying for is the hole, an un-mint of nothingness.This is not selling the sizzle on the steak. Your buck couldn't get more banged up.

Source: The Times March 23, 2025 07:36 UTC