Employees of the Vallarta Supermarkets location in Carson serve aguas frescas and ice cream. Vallarta Supermarkets, a popular Southern Californian Latino grocery chain, has opened its first location outside the state. AdvertisementFood Small Grocery Chain Puts Its Stock in Latino Customers Supermarkets: Focus on Mexican products helps Vallarta grow. The grand opening featured mariachi performances and a grocery giveaway and marked a “huge milestone” for Vallarta Supermarkets, spokesperson Lizette Gomez said. Vallarta isn’t the only Southern California grocery chain rapidly expanding its footprint.

Source: Los Angeles Times January 15, 2026 08:24 UTC