Built around the tagline “Matcha for every way,” Valentine’s Matcha introduces matcha not just as a café drink, but as a daily ritual and versatile ingredient for home cooks who care about quality. Inspired by Mussi’s years of recipe development and her travels to Japan, the company was created to bring premium matcha into everyday cooking, baking and drink rituals in a way that feels straightforward and fun. Crafted for cooking and baking, Valentine’s Baking Matcha (100 grams; $31) is made with third-harvest Yabukita leaves known for their deep green hue and bolder flavor, which holds up well in recipes from cookies and cakes to pancakes, sauces and ice cream. “Matcha is incredibly versatile – I sometimes compare it to vanilla in that way,” Mussi says. As part of its launch, Valentine’s Matcha will donate 1% of all matcha revenue to Second Harvest Japan, the country’s first and largest food bank.

Source: Daily Sun March 25, 2026 22:38 UTC