In total, Volkswagen announced operating profits of €1.72 billion profits for the quarter, 15% higher than expected. This is despite the major diesel scandal that rocked the company in recent years. Professional services firm Arthur Andersen is the leading example: Its wilfully ignorant auditing of Enron’s dubious accounts destroyed the financial services firm's reputation and it quickly fell into oblivion. We have seen repeatedly with ‘low cost’ brands that negative press reporting has a minimal impact on sales. The UK-based discount retailer Primark, for example, has faced a number of critical press reports but few had disrupted revenues.

Source: Forbes October 29, 2017 21:33 UTC