Introducing a new era of electric driving.”Companies do not often do an open apology as part of an ad charting its future. Volkswagen of America CEO Scott Keogh, who took over last October, has long established himself as a hands-on marketing person. He was chief marketing officer at VW AG’s Audi of America unit, and then CEO. In 2018, Volkswagen of America reported sales increases of 4.2% with passenger VW car sales down by 28% while SUV sales more than doubled. And it was that hyper pressurized culture that probably led VW executives to conspire to fake emissions performance to regulators.

Source: Forbes June 06, 2019 18:19 UTC