VW Gets Back on the “T” Train for New SUV Name: Taos If names come from person, place or thing, it's a place! Of course, like all of the other utes in VW’s North American line-up, Taos was chosen to “resonate” with U.S. buyers. For those with short memories, VW had gotten away from the “what-the-what?” nomenclature strategy that brought us Touareg and Tiguan with its most recent SUV, the Atlas. It was not chosen in a contest or by VW executives, but the advertising gurus at Interbrand. “We are excited that Volkswagen has named their sport utility vehicle after the town of Taos,” said Taos Mayor Dan Barrone.

Source: The North Africa Journal September 17, 2020 21:11 UTC