This gradually changed with the appointment of successful graduate practitioners of fashion to direct UK Higher Education in Fashion. The test is in one minute 20 seconds, without telling anyone, does the audience understand what it is, and would you actually wear it. And one thing I identified is that the Vietnamese culture has quite a strong aesthetic. Often it’s maybe for a professional woman to actually wear. How do you make something different, how do you sell against competitors by giving something that people don’t know they want but they want it when they see it.

Source: Viet Nam News August 09, 2017 02:03 UTC