Leading smartphone brand by volume with 27% market share as per GFK Plans to launch more products to the market in 2021Sri Lanka, 09 April 2021: vivo, the innovative global smartphone brand, returns as the title sponsors for the Indian Premier League (IPL) 2021. After taking a break last year, vivo has retained the position on the same terms as the previous deal. As a youth-centric brand, vivo focuses on consumer centricity, and our association with the IPL will help us better connect with them and therefore expand our brand presence. As per the GFK report, vivo held a 27% market share and marked an annual growth of 10% last year when the industry shrank by 17%. vivo aims to strengthen its position in the premium segment by launching premium offerings this year.

Source: The Nation April 13, 2021 12:11 UTC