Culture contributes to creating Vietnam’s strong tourism brandWith rich cultural resources, Vietnam has advantages to develop cultural tourism as an important service economic sector, according to Nguyen Trung Khanh, Chairman of Vietnam National Authority of Tourism (VNAT). Cultural tourism products have been developed based on exploiting the inherent natural value of heritage such as traditional culture, community cultural life, and festivals. New types of cultural tourism products are being promoted such as performing arts, music festivals, cinema, fashion, and contemporary performing arts. Cultural tourism products have created a strong brand in Vietnam. Macron underlined the importance of cultural cooperation and people-to-people exchanges between the two countries, saying France would continue to help Vietnam preserve cultural and historical sites.

Source: Viet Nam News December 03, 2023 09:50 UTC