Speaking to the Vietnam News Agency about the role of cultural diplomacy in Malaysia, the ambassador said that cultural diplomacy is one of the three pillars of Vietnam's comprehensive diplomacy during the integration period. “Cultural diplomacy is an effective measure in enhancing Vietnamese cultural values, promoting the national image, thereby expanding Vietnam's soft power”, the ambassador said. Cultural diplomacy creates a premise to promote trade and economic development, and in return economic and trade are important resources to strongly deploy cultural diplomacy abroad, he said. Directions by the Party leader has served as a loadstar for the Vietnamese diplomacy to implement tasks in the current tenure, said the FM. He made the suggestion at a reception on December 29 for Lao Deputy Minister of Foreign Affairs Ting Souksanh, who led a LCOL delegation to visit Vietnam.

Source: Viet Nam News December 31, 2023 10:05 UTC