On May 1st, the ready-to-drink vodka soda brand, VIDE, is launching a campaign to encourage self-awareness in consumers. The campaign, REVIDELIZE, is spearheaded by VIDE co-founders Sal Campisi and Ryan Laverty, as well as Olivia Culpo, the model, actress and entrepreneur who joined the team last fall as investor and creative director. VIDEBeyond personal self-awareness, however, the trio explained the REVIDELIZE campaign extends to brand awareness. In addition to the new campaign, Culpo shared she’s excited about the new flavors and expanding to new markets. Campisi added, “The REVIDELIZE campaign is a huge differentiator for us; we’re more than just an alcoholic beverage, VIDE is a lifestyle.”

Source: Forbes April 30, 2021 13:00 UTC