Tristram Hunt, the director of the V&A, has defended the rising cost of exhibition tickets but said the museum will offer more flexible pricing including cheaper entry for advance bookings. Hunt, speaking at the Cheltenham literature festival, said he did not believe the prices were exorbitant. I very much doubt it.”He said the museum would be smarter around ticket prices. “So if you’re coming on Saturday afternoon it’s going to cost more than if you’re coming on Tuesday morning. Almost 200,000 people have visited so far and on Monday the V&A announced a two-week extension to cope with demand.

Source: The Guardian October 08, 2018 12:56 UTC