They can complain about bad service all they want, but they misread the situation if they expect to be treated like paying customers. But the 2.2 billion account holders who keep coming back to Facebook share responsibility in the scandal. They offer free samples, free shipping, free subscriptions, free wifi, free apps and free content. Possibilities for free service providers include paid product placements, sponsorships, freemium subscriptions and licensing. The company has an interest in keeping its nonpaying customers happy because if they leave, then paying customers go with them.

Source: Forbes April 20, 2018 17:15 UTC