Then again, subscriptions provide simplicity and predictability for customers. In fact, the subscription model is increasingly becoming a relic of a bygone era. In my opinion, it will ultimately disappear.”But with the usage-based pricing model, there is much more flexibility. “Adopting a usage-based model is the ultimate realization of being a customer-obsessed company,” said Kyle Poyar, who is a Partner at OpenView. And consumption isn’t just a revenue model.

Source: Forbes May 08, 2021 17:37 UTC