“The existing investors had already committed about Rs100 crore to fund the offline expansion. The company is getting one new investor on board in this round who will invest another Rs100 crore,” added one of the two. Urban Ladder declined to comment on the fundraise. Urban Ladder has launched a new brand identity and is on course to widen offline distribution channels beyond company-owned centres. Urban Ladder also has its eye on local furniture stores, where it might take the assisted commerce route through kiosks displaying the Urban Ladder catalogue.

Source: Mint January 18, 2017 22:17 UTC