Meru Cabs parked in Malad. Pics/Sameer MarkandeLike the black-and-yellow taxis, fleet cabs too were unable to compete with such drastically reduced prices. This was part of the plan anyway, and both TabCab and Meru had grand plans of expanding their fleet and capturing Mumbai, Navi Mumbai and Thane. But while the steep competition has driven them off Mumbai roads, companies like TabCab and Meru are now looking to Navi Mumbai and Thane to revive their fortunes. “Mumbai is saturated and there is growth in metropolitan regions like Thane and Navi Mumbai, where there is demand.

Source: Mid-Day June 27, 2016 03:00 UTC