AdvertisementStar Sports is scoring it big this Indian Premier League (IPL) 2019 season. Star India, which had set a ₹ 2,100 crore advertisement sales target for the IPL 2019 broadcast inventory, is upbeat with the “overwhelming response”. Star India, the sole and exclusive media rights holder for the IPL, is expecting the combined ad sales for television to Hotstar to be between ₹ 2,100 crore and ₹ 2,300 crore. Star Sports will broadcast the IPL 2019 in eight different languages across almost 16 screens. Also read: IPL 2019: Opener to be LIVE on Star India’s GEC, Regional network

Source: The Star March 23, 2019 12:11 UTC