E-commerce revolutionizes the buying and selling of goods and services online, leveraging websites, apps, and social media platforms. Automation tools like email marketing, chatbots, and order fulfillment enhance operational efficiency, providing a seamless customer experience3. Retailers leverage data and analytics to track performance, identify popular items, and strategically showcase them on their websites, product pages, or email campaigns. Retailers employ data and artificial intelligence to gather and analyze customer information, including browsing and purchase history. Personalization tools like email marketing and loyalty programs further engage and reward customers5.

Source: The North Africa Journal January 22, 2024 18:17 UTC