From left: Thuy Tien, Hang Du Muc and Quang Linh VlogsA number of people once considered "sales monuments" faced legal trouble, with regulatory authorities tightening the legal framework for KOLs (key opinion leaders) and KOCs (key opinion consumers). When public suspicion began to arise, the individuals staged fake advertising contracts to remove their shareholder status and evade legal responsibility. In April 2025, Hang Du Muc (Nguyen Thi Thai Hang) and Quang Linh Vlogs (Pham Quang Linh), followed by beauty queen Thuy Tien (Nguyen Thuc Thuy Tien), were prosecuted and placed in temporary detention. The 2025 Advertising Law is considered an important legal milestone, marking a fundamental change in how promotional activities on digital platforms are managed. Influencers are no longer merely “product introducers” but are required to directly verify product origins, legal status, and declared information before advertising.

Source: VietNamNet News December 31, 2025 06:32 UTC