Sure, most brands have a young and often sleep-deprived team working on their social media presence. One global sports technology manufacturer - a former industry leader - disabled its social media presence because of the barrage of negative feedback it was receiving. Once United Airlines could feel the power shift, it compensated the musician to stem the tide of other consumers sharing their stories of below-par customer service from the airline. Such is the power of word-of-mouth, whether online or offline," Dr Lang says. "Actrix provides all of its customer service from within New Zealand and chances are that a real person will answer your call within 30 seconds.

Source: New Zealand Herald July 10, 2016 17:03 UTC