In a twist, though, Peacock will have the rights to stream Universal movies for the first four months. Universal’s Peacock deal allows NBCUniversal to use movies to draw viewers to its streaming service without completely sacrificing the money it makes by licensing its pictures. Universal also will produce an undisclosed number of original movies for Peacock. The Universal agreement with Peacock is the latest example of how streaming has changed TV deals for movies. Sony Pictures, which does not have a major inhouse streaming service, earlier this year signed a five-year agreement to supply its theatrical movies to Netflix.

Source: Los Angeles Times July 06, 2021 20:26 UTC