Universal and Cinemark announced a multiyear agreement that guarantees three full weekends, or 17 days, of theatrical exclusivity for Universal and Focus Feature titles before a film can become available to rent on demand. Universal and Cinemark announced Monday a multiyear agreement that guarantees three full weekends, or 17 days, of theatrical exclusivity for Universal and Focus Feature titles before a film can become available to rent on demand. Earlier this summer, Universal made a similar agreement with the nation's largest chain, AMC Theaters. Zoradi said that Universal was forward-thinking in coming to this "mutually beneficial agreement" and wouldn't be surprised if more studios follow suit. Cinemark, which operates brands like Century, Tinseltown and Rave, operates some 332 theatres in the US and 202 internationally.

Source: New Zealand Herald November 16, 2020 23:39 UTC