ADDIS ABABA, Ethiopia (CelebrityAccess) — Label giant Universal Music Group announced it has struck a new licensing deal with Ethiopian music streaming and entertainment company Sewasew Multimedia, marking its first-ever agreement in the Ethiopian market. The deal will significantly expand the music available to Sewasew’s streaming library, while extending the reach of Ethiopian artists with international audiences, the two companies said. “We are excited to partner with Sewasew Multimedia to bring UMG’s music to the Ethiopian market,” said Ulrik Cahn EVP Africa, Middle East and Asia. “UMG has a long and successful presence in Africa, and given Ethiopia’s rich and vibrant music culture, we are excited to work with Sewasew Multimedia to help grow the Ethiopian music industry to its full potential.”“We are thrilled to partner with UMG, the world leader in music-based entertainment to bring their extensive catalogue of music to the Ethiopian market. This partnership is a testament to Ethiopia’s growing importance in the global music industry, and we are confident that it will be a success for both companies,” added Abraham F., Managing Director, Sewasew Multimedia.

Source: Ethiopian News November 20, 2023 22:43 UTC