It will be a dog’s life for riders of Universal Studios Hollywood’s newest ride. The ride, whose exact opening date has yet to be announced, represents the latest in the theme park industry’s move toward more sophisticated and technologically advanced attractions. For each seat on the ride, the technology will depict the riders as a different dog. Universal Studios Hollywood representatives say they have not heard of any other theme park attraction using facial recognition technology on a ride. Lewison said at least two Six Flags parks on the East Coast use facial recognition technology to make riders in Batman-themed roller coasters resemble Batman’s arch rival, The Joker.

Source: Los Angeles Times January 23, 2020 23:37 UTC