"People in automobile and manufacturing have raised a demand for interactive and immersive platforms for their customers and internal work. Therefore, we are consorting with IT integration firms that are building up augmented and virtual reality practises," said Quentin Staes-Polet, Director South Asia/ANZ, Unity Technologies.He said 70 per cent of the world’s VR work in done on Unity engines. Apart from tie-ups with IT firms in India, Dave Rhodes, chief revenue officer, Unity Technologies, said they have collaborated with SP Jain institute to open a centre of excellence to leverage their gaming platform among students. This move will be followed by other such engagements with Indian institutes.The market conditions in India in the last two years have propelled more people to download games and pay for mobile games upfront. So, lowering cost of bandwidth, low cost devices and large pool of online payments option according to Rhodes makes this the perfect time to go and invest in India.

Source: Economic Times April 09, 2017 20:26 UTC