Unilever is attempting to buy Hollywood actor Jessica Alba’s household goods company Honest for more than $1bn (£760m), according to reports. The planned-purchase of Honest, which the Golden Globe-nominated actorco-founded in 2011, comes hot on the heels of Unilever’s $1bn purchase of Dollar Shave Club. Both Unilever and Honest declined to comment on the proposed sale, which was first reported by the Wall Street Journal. The speculated $1bn sale price is significantly lower than the $1.7bn Honest was reportedly valued at in its most recent fundraising drive last year. Honest is attractive to Unilever for its “natural” and “green” household cleaning goods, which are a booming market in the US and overseas.

Source: The Guardian September 16, 2016 17:02 UTC